Trailblazing fashion designer Amy Powney is on a mission to create a sustainable collection from field to finished garment and transform the way we engage with fashion.
Streaming in the UK on:
The Film
A feature documentary by Becky Hutner
100 min | UK, USA | 2022
Fashion designer Amy Powney of cult label Mother of Pearl is a rising star in the London fashion scene. Raised off-the-grid in rural England by activist parents, Amy has always felt uneasy about the devastating environmental impact of her industry. When she wins the coveted Vogue award for the Best Young Designer of the Year, which comes with a big cash prize, Amy decides to use the money to create a sustainable collection from field to finished garment, and transform her entire business. Over the following three years, her own personal revolution becomes the precursor of a much bigger, societal change.
“A must watch, not just for the fashion industry, but for everyone who wears clothes.”
– Jess Cartner-Morley, Associate Editor (Fashion), The Guardian
Amy Powney
Creative Director of Mother of Pearl & Star of Fashion Reimagined
Amy Powney is widely considered a leader in the UK’s sustainable fashion movement. In just 13 years, she has gone from sweeping the cutting-room floor at fashion brand Mother of Pearl to taking the helm as its Creative Director. Sustainability has been a life-long passion for Amy and she’s been on a mission for Mother of Pearl to reduce its impact on the planet. Her sustainable collections have been shown at London Fashion Week and Copenhagen Fashion Week and are stocked by prestigious global retailers including Net-a-Porter, Harrods, Saks Fifth Avenue, Neiman Marcus, and Goop. She also designs sustainable collections and homeware for John Lewis, UK’s largest department store. Amy has collaborated on sustainability projects with BBC arth and Prince Charles. She is the winner of the 2017 BFC/Vogue Designer Fashion Fund and writes the “Ask Amy” column in British Vogue.
“Amy Powney is one of the most clued up designers on the subject of sustainable fashion that has ever set foot in Vogue House. The creative director of Mother of Pearl has been on a mission to convert her brand into one that’s able to call itself ethical and sustainable – and, unlike the numerous labels who have recently jumped on the eco bandwagon, actually mean it”
— VOGUE
The Team
Duck Productions in association with Sustainable Films presents Fashion Reimagined
Becky Hutner
Director, Producer & Editor
Becky Hutner is a Toronto born filmmaker living in coastal England and an enthusiastic citizen of Earth. Her filmmaking journey includes five years in London creating short-form work in the fashion and culture space for DUCK Productions. Notable DUCK projects include “Painting Her Story,” a series about the gender gap in art for the National Gallery, a campaign celebrating British creativity for Visit Britain, and the official coverage for London Fashion Week over 17 seasons. Becky is an EMMY-nominated editor with credits including award-winning documentaries Being Canadian, and Revolution. Fashion Reimagined is Becky's first feature.
Lindsay Lowe
Producer
Lindsay Lowe is the founder of DUCK Productions, a London-based media company specialising in fashion and cultural content. In addition to establishing DUCK as the official production partner for London Fashion Week, Lindsay produces and oversees well over 100 film projects per year. Notable DUCK projects include the Digital Series Hold Still, for Her Royal Highness The Duchess of Cambridge, The National Portrait Gallery, and British Vogue’s Designer Fashion Fund. Before starting DUCK in 2011, Lindsay spent 10 years producing television series for BBC, ITV and Channel 4 including Strictly Come Dancing, The Paul O’Grady Show, and This Morning.
Andrea Van Beuren
Producer
Andrea van Beuren is the founder of Sustainable Films (SF), a company that develops and finances non-fiction films/series. Recent SF projects include Ry Russo-Young’s series Nuclear Family, Jeff Orlowski’s The Social Dilemma, Elyse Steinberg/Josh Kriegman’s The Fight and Matt Wolf’s Spaceship Earth. Previous films include Morgan Neville’s Won’t You Be My Neighbor, Matt Tyrnauer’s Where’s My Roy Cohn and Jeff Orlowski’s Chasing Coral. Current SF projects in development include collaborations with Sundance Catalyst, Impact Partners, Story Syndicate, Topic Studios and the Ford Foundation among others. Andrea is also the co-founder and Artistic Director of newportFILM, a year-round documentary series now in its twelfth season.
Daniel Götz
Director of Photography and Graphics Lead
A multitalented filmmaker based in Frankfurt, Germany, Daniel has worked across documentaries and series as a director, cinematographer, editor, post supervisor and motion graphics designer. As an editor, his credits include the wrestling series “Bastards” on ARD and the award-winning Amazon series “MEM.” For 7 years, he worked full-time for London-based DUCK Productions where he was Head of Post, overseeing a team of up to 10 editors and shooting and editing commercial work for dozens of clients including The Sunday Times, Cartier, Stylist Magazine and Swarovski. Daniel loves sharing his knowledge and has taught several filmmaking workshops across Europe. His experience shooting “Fashion Reimagined” has deepened his love for alpacas and inspired him to give up shopping for one year.
Sam Rogers
Editor
Sam Rogers is a prolific editor of films and series including the feature documentaries “Jago” (Underdog Films), “Lucy, the Human Chimp” (Channel 4) and “Last Breath” (Met Films), for which he won a Royal Television Society award. His TV credits include Natural History blockbusters like David Attenborough’s “The Green Planet” (BBC), “Big Cats” (BBC), and “Hostile Planet” (National Geographic). Sam is drawn to projects with the potential for impact including BBC’s “Pangolins: The World’s Most Wanted Animal,” which raised the profile of the highly trafficked mammal. Sam is currently editing the hotly anticipated Planet Earth 3 (BBC). A lifelong animal lover, he has a Bachelor of Science in Marine Biology.
CINDY MEEHL - Executive Producer
VESNA CUDIC - Executive Producer
STEWART LE MARECHAL - Executive Producer
LISA MARIE RUSSO - Executive Producer
VIK BANSAL - Executive Producer
SARAH MOSSES - Impact Strategy